Written by Daniel Errante
Hiring Season: Four Crucial Steps to Hire Blog Writers for Your Business
Brands and businesses recognize the invaluable contribution of compelling content to their digital landscape. At the core of content creation are blog writers - storytelling geniuses that employ creativity and tactical acumen to bolster brands’ images. This leads us to a none too subtle intrigue that has seen many venture into ground zero – How do you hire blog writers that match your business objectives? Boasting skill, creativity, and a dash of eloquence, is their distinctive signature. Embark on this journey with us as we venture into the whirlwind process of hiring blog writers.
Recognizing the Need
Recognizing the need for creative and unique content is the first step in your journey. Evaluating your content needs and understanding the value of professional blog writers are integral to shaping your business strategy. Cultivating a vision for your brand narrative will ultimately lead you to making the most impactful decision for your business - recognizing the need to bring skilled blog writers on board.
Evaluating Your Content Needs
The first step in hiring a writer begins with a look inward. You need to critically examine your current content status. Analyze the type, quantity and quality.
Ask yourself, what kind of content do I need?
Do you need long-form, detailed blogs or snappy, concise posts?
Are you looking for industry-specific content or a general all-rounder?
Do you require technical articles, product descriptions or engaging storytelling?
Assessing your content requirements is crucial. It helps clarify exactly what you need from a blog writer. It also helps you anticipate the skills your prospective writer should possess.
Remember, you need a writer who can fit seamlessly into your business narrative and speak directly to your audience.
It’s not about hiring the first writer you can find, but rather starting your search with a clear understanding of your content needs. Only then can you find a writer who’ll add genuine value to your brand.
Establishing your content needs goes beyond merely filling slots. It’s about setting a stage where your brand message can really perform.
Understanding the Value of Professional Blog Writers
Your business might already have a wealth of talent, so why should you consider bringing in professional creators for your web chronicles?
The answer is simple yet impactful: they bring unique value to your content strategy.
Professional creators understand the nuanced craft of digital storytelling, they’re not simply churning out words on a page. Taking a complex idea and turning it into accessible, engaging content is an art form - and that’s precisely what these pros bring to the table.
Now, envision the greater impact that comes with experience. A professional creator has probably written on a variety of topics and for different industries. This breadth of versatility can be your brand’s secret weapon, opening up a treasure trove of fresh perspectives.
Moreover, these specialists bring a critical eye to SEO, keyword research, and audience understanding. They’re strategic about weaving your business goals throughout their compositions, making each piece they create a ladder step towards your growth.
“The best way to win at content marketing is for the reader to say, ‘This was written specifically for me’” - Jamie Turner, 60 Second Marketer.
Indeed, the value-adding power of professional creators is indisputable, turning your business narrative into an enticing tale that leaves readers wanting more.
Finding Potential Writers
Once you’ve identified your content needs and understood the value of professional blog writers, your next step is to find the right talent. The digital landscape offers a wide variety of sourcing platforms to navigate through. How can one possibly select the ideal rooftop to launch their content strategy? In this section, we’ll explore the different platforms for finding potential blog writers, and dive into the pros and cons of some of the best platforms in the market.
Exploring Various Sourcing Platforms
When it’s time to hire blog writers, you must start by exploring the available sourcing platforms. There are countless online platforms where you can find talented blog writers.
Some of the popular sourcing platforms include Upwork and Fiverr. These platforms let you post job listings and receive bids from writers around the world. You can also use platforms like LinkedIn and Indeed that are more traditionally associated with full-time positions but also host a wide range of freelance blog writers.
Aside from these platforms, don’t forget about online writing communities. Places like Medium or niche writing forums could be a hidden treasure trove of writing talent ready to pen your next blog post. You might also consider specialist content agencies – they host a pool of pre-vetted writers.
Remember, the best platform for your business will depend on your specific needs, budget, and the level of control you wish to have over the process.
In-depth Accounts of Best Platforms to Hire Blog Writers
If you’re on a quest to hire blog writers, one significant step is knowing where to look. There are numerous platforms with a multitude of creative minds waiting to be discovered.
Upwork is a favored choice among many. With its diverse pool of writers from myriad sectors, you’re likely to find a writer who resonates with your brand voice. Another platform worth exploring is ProBlogger. Known for its focus on blog writing, this platform hosts skillful blog writers committed to delivering exceptional content.
A more unconventional approach? LinkedIn. Not commonly perceived as a sourcing platform for writers, it hosts professionals with wide-ranging skillsets. Among these, are writers who could be just the perfect fit for your business.
Lastly, Freelancer and Fiverr also present a wide array of writers. The beauty of these platforms is that you can browse through different categories and specify your requirements, easing the sourcing process.
Remember, when selecting a platform, key factors to consider are the quality of writers, flexibility, turn-around time, and obviously cost. Make your choice based on what suits your business demands perfectly.
Assessing the Candidates
Hiring is not just about picking the first candidate you meet. Assessment is crucial. Sifting through a pool of potential storytellers requires analytical skills, patience, and keen observation. In this section, we dive into the world of evaluating portfolios, identifying critical abilities, and everything in between - all in the quest to find the perfect storyteller for your brand.
Reading Portfolios and Samples
Whenever you’re deep into the task of selecting potential writers for your business, never skip over the details found in a writer’s portfolio and samples. These collections of work are on open display for a reason. It’s essentially like browsing through a shop window before deciding whether to step inside.
Having a look at what a writer has done in the past is like embarking on a quick time travel expedition. A writer’s portfolio provides a sneak peek into their writing style, their dexterity in language, and the diverse content mediums they’ve tackled before. From elaborate blog posts to concise social media captions, their versatility (or lack thereof) will make itself known.
While their samples provide insight into their writing style, you also need to dig into the substance. Look into the topics they’ve written, the depth they’ve covered, and how they’ve weaved the story. Does it resonate with what your brand voice is all about? If the answer is yes, you may have found a gem.
“In writing, you must kill all your darlings.” - William Faulkner
Taking Faulkner’s fierce advice, make sure to be a critical reader. This isn’t a time for complacency. Be attentive to details such as grammar, narrative flow, clarity, and many other aspects that make up great content. If the content relays a clear message, keeps the reader engaged, and follows a compelling narrative, you might be staring right at your next hire.
Finalizing The Hire
Finalizing the hire is the last and crucial stage in the journey to onboard your writer. It’s not just about saying ‘Yes’; it’s about ensuring that the writer perfectly fits into your team’s cogwheel. This stage includes assessing trial assignments, discussing contractual conditions, and addressing any additional logistical details. Let’s dive deeper into the intricacies of these steps.
Significance of Trial Assignments
A potential match for your content needs might dazzle on paper, but the real test of suitability comes when they pen a piece for your brand. A trial assignment is not just a litmus test for their writing prowess; it also evaluates their understanding of your brand’s tone, style, and target audience. Remember, “well-written” content doesn’t always suggest “well-suited” content to your brand.
Trial assignments are like golden opportunities for business owners. They serve as a window to the writer’s adaptability, time management, and ability to follow guidelines. By analyzing the submissions, you can gauge if their style meshes well with your company’s voice.
In the end, a trial assignment is more than a test of skills - it’s a relocation of the writer from their general comfort zone into your business’s unique context. This steppingstone weeds out candidates who may be exceptional writers but are not the right fit for you.
“An investment in knowledge pays the best interest.” – Benjamin Franklin
Contract Engagement and Other Logistics
You’re in the final stretch! With your shiny new blog writer prospect, it’s time to get down to the nitty-gritty of contract engagement. Being involved in the contract process ensures that both parties have a clear understanding of the terms, expectations, and deliverables.
Crafting a contract is an essential step. It precisely outlines the scope of work, payment terms, deadlines, and revisions. A useful clause to include is on intellectual property rights, ensuring you own the content once payment is made.
Logistics are crucial, too. Establish a reliable communication method with your new writer. Whether it’s via email, Slack, or another platform, laying out this expectation upfront will help keep both parties on the same page.
And with that, you teeter on the brink of a successful hire. Pat yourself on the back, it’s not an easy journey, but one, I assure you, that’s worth the effort. So, are you ready to navigate the logistics, contracts, and commitment that come with bringing aboard a new creative asset to your team? Go confidently into this arena and watch your content strategy bloom.
”Your writer doesn’t necessarily turn the tide but sets a world asail with stories.” - An old writer’s proverb.
The journey to hire blog writers can at first seem daunting, arrowed with steps and potential pitfalls. However, if envisage from a higher standpoint, it’s a journey that absorbs diversity and results in content that teems with creativity and skilfulness. Holding high the lantern of astuteness we sign off, leaving you en route to this enlightening expedition. Remember, a skilled blog writer doesn’t necessarily turn the tide but sets a world asail with stories. Are you set to hire blog writers who ignite sparks of creativity into your content strategy rootlets? Step aboard this journey and read our article on why you should hire a blog writer.
Lead Software Engineer, Typli.ai
Daniel is a software engineer, entrepreneur and AI enthusiast who has a passion for writing great software and coaching software development teams on how to build reliable, scalable and secure software. Over the past few years he has developed an interest in building artificial intelligence applications and is the head software engineer at Typli.ai.
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