Daniel Errante

Written by Daniel Errante

The Best AI Copywriting Software in 2023

The Best AI Copywriting Software in 2023

Welcome to this insightful journey into the future of AI copywriting, specifically, the year 2023 - a time at the height of significant advances in the world of AI.

As the world continues to evolve, so too does the capability of AI-based tools, and today we’re exploring the cream of the crop - the best AI copywriting software of 2023. From enhancing productivity to boosting creativity, artificial intelligence has truly revolutionized the copywriting landscape.

Whether you’re a seasoned copywriter hunting for a smart tool to streamline your work, or a business searching for an efficient way to create captivating content, this blog post will showcase the trailblazers of AI copywriting, their features, and how they can empower your writing process.

How do AI Copywriting Tools Work?

I figured I would ask ChatGPT itself for an answer on this since it should be able to give the best definition for itself, right? Here’s what it said:

AI Copywriting tools leverage machine learning algorithms to generate text. They use vast databases of pre-existing text, learning language patterns and structures. By understanding context, these tools can create original, relevant, and engaging copies in a fraction of the time humans can.

Ways Your Business Can Benefit from AI Copywriting Tools

AI copywriting tools can prove to be a game-changer for businesses in multiple ways. These tools can:

  1. Increase Efficiency: They generate high-quality copy instantly, saving you time.

  2. Boost Creativity: AI can suggest diverse content ideas.

  3. Boost Engagement: AI can generate captivating images, videos, and audio, enhancing your marketing campaigns.

  4. Customize Content: AI algorithms can tailor content to match your brand’s voice and style.

How to Exceed the Limitations of Artificial Intelligence

While AI copywriting tools are impressive, they have limitations. Overcoming these involves acknowledging that AI can’t fully capture the human touch in storytelling or empathetic language.

You’ve probably noticed that some of the output you get from AI tools like ChatGPT can sound like information is coming from a robot (maybe because it is?) so you’ll have to help steer it in the right direction at times.

Recent Advancements in AI

By 2023, advancements in AI have led to copywriting tools becoming more intuitive and efficient. They can now better understand and mimic human language nuances and style, leading to more impactful and personalized content. However, as incredible as these tools are, they still rely upon human insight to guide their creative capabilities. This synergy between AI technology and human creativity has reinvented copywriting, leading to captivating and effective content.

If you’ve seen the images Midjourney is capable of generating vs something like Dall-E by OpenAi, you can see we’ve come a long way just in the past year alone. Here’s a sample image that I generated for this article using Midjourney:

7 Best AI Copywriting Tools

1. Typli.ai

Typli has been around since 2021 and offers an SEO-focused AI content writing assistant to help you write amazing content. You can generate SEO optimized and well formatted articles with a few clicks. There is also an AI autocomplete feature that continues writing when you get writer’s block.

Compared to the other tools in this list, Typli offers some bonus features like AI image generation, image captioning, image alt text generation, text to voice that you won’t get with other copywriting tools. So, you get more tools for the monthly price you pay than a tool like ChatGPT.

For $29/month, it is one of the less expensive options in the AI copywriting software space.

2. ChatGPT

ChatGPT is a machine learning model developed by OpenAI. It is designed to generate human-like text based on the input it’s given. The ‘GPT’ in its name stands for ‘Generative Pretrained Transformer,’ which describes the specific type of AI model used. It is pretrained on a diverse range of internet text, but it can be fine-tuned to specific tasks or language styles using reinforcement learning from human feedback. OpenAI has developed numerous iterations of this model with continual upgrades and improvements, but you’ll have to pay extra if you want to access these latest features when using ChatGPT.

Free, but if you want access to the latest models by OpenAI, you’ll need to pay a $20/month subscription.

3. Jenni.ai

Jenni was started in 2019 before ChatGPT got popular. It started off as an SEO writing assistant but since then has pivoted to become an academic essay focused writing assistant. It provides citations in different formats and is mainly focused on students and educators. The nice thing about Jenni is that it will autocomplete your sentences or paragraphs for you. Although, in my experience it makes me feel like I don’t have to think at all when I’m writing.

$19/month for a subscription.

4. Copy.ai

To best honest, Copy.ai was the first copywriting tool I used in the space. It blew my mind when I first used it because it could generate long form content with a few dozen clicks. It is more of a piece meal content generation tool, where you have to generate an outline, then two or three variations of each section of content, choose the best one, and then when you’re done with that whole process it dumps the content into an editor and then you can edit the text that it generated. It is still one of the main players in the space.

$49/month making it one of the pricier options in this list.

5. Type.ai

Type.ai was just released in April of 2023, so it is a recent player in this market. One of its best features is that it lets you chat with your document in a sidebar next to your document, then you can rephrase or generate new content before copying it into your document. They recently announced raising a round of funding, so expect more to come from this new startup.


7. Notion AI

Notion.so is an amazing note taking app. While I don’t use it for my own note taking, every time I open up a Notion doc I remind myself that I should be using it more rather than Apple Notes and the Bear app for MacOS. Notion recently added an AI feature that lets you run prompts against AI like brainstorming headline ideas. Notion has a beautiful interface, but its AI features are pretty generic and not super focused on things like SEO or writing marketing copy.

Pricing for Notion AI is seat based, so you need to add an additional $8/month to your current plan for each team member you want to have access.

How to Choose the Right AI Copywriting Software

Choosing the right AI copywriting software depends on your specific needs and budget. Consider whether you need features like SEO optimization, alt text generation, or academic essay assistance. Also, don’t overlook the importance of user experience, such as how intuitive the interface is. Furthermore, evaluate the pricing plans carefully to ensure you’re getting the best value for your investment. Ultimately, it may be beneficial to take advantage of free trials or demos before making a final decision.

Ready to Try AI Copywriting Software?

With an array of diverse AI tools available, you are spoiled for choice. Whether enhancing SEO, generating alt text or writing academic essays, these tools offer a remarkable assistant at your fingertips.

Conduct a trial run, evaluate their performance, and decide on the tool that matches your requirements and budget for truly innovative content creation. Of course, I’d recommend a free trial using Typli.ai!


  • Why AI will never replace copywriters?

    AI can generate impressive content, and it has significantly improved over the years. However, it’s unlikely to replace copywriters entirely since it lacks human creativity and intuition. AI may not fully grasp cultural nuances or emotional subtleties in language, elements that are vital to compelling copywriting.

  • What are the disadvantages of copywriting AI?

    Some disadvantages of AI copywriting include potential inaccuracy, lack of creativity, difficulty in understanding context and tone, and the inability to write persuasive content with a personal touch. It may also require regular reviews and edits to ensure quality and accuracy.

  • Can Google detect AI copywriting?

    Yes, Google is capable of detecting AI-generated content. However, improvements in AI writing technology make the distinction increasingly difficult. Ultimately, the quality and relevance of the content matter to Google, regardless of whether it’s written by a human or AI.

  • How much does AI copywriting cost?

    The cost of AI copywriting varies greatly depending on the software you use. Options can range from free to subscription-based plans that can cost anywhere from $20 to $49 per month. Some platforms, such as Notion AI, charge per user, which could add an additional $8/month per team member. It’s important to consider your specific needs and budget when choosing AI copywriting software.

  • How to make money with AI copywriting?

    You can make money with AI copywriting by offering creative copywriting services while leveraging AI tools to speed up your work. You could also use the software to generate more high-quality content for SEO purposes, attracting more visitors to your website and increasing ad revenue. Affiliate marketing is another avenue, where you recommend AI copywriting software you use and earn a commission on the sales made through your link.


In conclusion, AI copywriting tools are becoming increasingly popular, enhancing the efficiency and breadth of content creation. However, they do not replace the insight, creativity, and personal touch of human copywriters. When choosing a tool, consider your unique needs, budget, and ensure a balance between AI-generated and human-made content. The future of content creation is not purely AI-dependent, but a harmonious blend of both.

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Don't let complicated software hold you back. Step into effortless content creation with Typli and elevate your writing today. Experience AI content writing made simple.