Written by Daniel Errante
What Personalized Content Means In 2024 And How AI Helps
Did you know that personalized website content can help you increase your conversion rates by 63%, engagement by 53%, and lead generation by 43%? This is right, and you can achieve these results too. It's almost 2024, and things don't work the way they used to. If you want your business or your services to be excluded from the list of mediocre brands, personalized content can help you do so. Let us show you how.
What Is Personalized Content?
When a brand creates content targeted to a specific audience using specific information about the audience, such content is called personalized content. Personalized website content makes your audience feel seen, valued, and appreciated. So, marketers use personalization as a strategy to make customers feel like they're understood and not a part of a crowd, and in turn, earn their loyalty and trust.
Why Is Personalization So Emphasized Upon?
Have you ever looked up a product online? Say you need a lamp for your bedroom. You just put the keyword "bedroom lamp" on the search engine, and tens of thousands of results show up in a matter of a few seconds. Why would the customer choose you in a sea of options?
This is where personalized content jumps in. People don't buy things; they buy stories, emotions, or feelings associated with the product. Through personalized web content, you're giving them that story, that connection, that feeling they're longing for. This personalized content enhances your customer's online experience, and in turn, you get more sales.
Benefits You Can Enjoy Thanks To Personalized Content
Still not convinced if personalized website content is something you need to pay heed to? Give these benefits a read; we bet you'll change your mind.
1. Increased Engagement
How likely are you to sit and talk with someone who shares the same interests as you and a person who thinks entirely opposite to you? Or how likely are you to interact with someone who isn't interested in your feelings and doesn't make you feel heard and seen? The same goes for customers; the more relatable content they see, the more they interact with your content. So, personalized content helps you increase your brand engagement.
2. Increased Loyalty
Personalization builds trust by demonstrating that you're focused on each customer's unique journey. Customers are more likely to engage with and trust a brand that acknowledges and respects their individuality. And if you continue to treat them the right way, you'll definitely build an audience that is ready to grow with you through thick and thin.
3. Higher Conversion Rates
You've heard copywriters and marketers preaching the importance of the word pain point, haven't you? A pain point is something that your customer would never compromise on, something that hits home. This is exactly why customized content that addresses individual preferences and pain points is more likely to convert. Whether it's making a purchase, signing up for a newsletter, or taking some further desired action, personalized content drives higher conversion rates.
4. Competitive Advantage
We already talked about how the market is so congested with hundreds of brands doing the same thing. In a crowded market, the only thing that will set you apart is that one unique thing only your brand has. Your personalized content can set your brand apart from competitors by telling them how you're not someone jumping on the bandwagon.
If you can make your customers believe you're unique and that you'll help them garner the spotlight, you can easily win them over. Personalized web content can serve as a unique selling point and a differentiator to attract and retain your customers.
Why Choose AI For Your Personalized Web Content?
2024 is just around the corner, and it's time to work smart and not hard. We're not asking you to rely on AI completely, but what's wrong with getting some help? Here's how AI personalized content can make your life easy.
1. Data Analysis
If you have an audience of 50,000, would you sit down to analyze each one of them to find out some similarities and dissimilarities? Let AI do it for you. AI systems are adept at processing vast amounts of data, including customer behaviors, preferences, and interactions. AI can identify patterns & trends by analyzing this data, enabling businesses to understand their customers better. Using this data, you can create content tailored to your target audience and win over more people.
2. Content Recommendations
In the end, we're just humans, and it's normal to go through a creativity block. When going through such a time, use AI algorithms to analyze user profiles and recommend content that is highly relevant to each individual. For example, streaming services like Netflix and music platforms like Spotify use AI to suggest movies, TV shows, or songs based on a user's previous choices. So can you!
3. Behavior Prediction
Not sure if you should go with a specific trend or not? AI is here to make things easier for you. Now, you can use AI to predict user behaviors, such as the likelihood of making a purchase, clicking on an ad, or subscribing to a newsletter.
You can ask AI if you should go for a certain trend or if your users would show a negative response to it. This information helps businesses tailor content and offers to increase conversion rates, but don't rely on AI's suggestions only because no matter what, AI cannot replace the human brain.
Here's The Takeaway
A new year doesn't only mean a new calendar; it also means new businesses, new services, new techniques, new trends, and, yes, new competitors. How will you keep up with the competition? How will you make your brand stand out from the crowd?
The short answer is through successful content marketing, and personalized content marketing is a major constituent in successful content marketing. With AI present to assist you, what are you waiting for? How are you planning to begin your AI personalized content journey?
Lead Software Engineer, Typli.ai
Daniel is a software engineer, entrepreneur and AI enthusiast who has a passion for writing great software and coaching software development teams on how to build reliable, scalable and secure software. Over the past few years he has developed an interest in building artificial intelligence applications and is the head software engineer at Typli.ai.
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